The Aim: to develop logo for a construction company
For a clear association with the company in the field of self-leveling floors, we applied gradient, symbolizing the gradual stacking. It also allowed us to be flexible in the colors that can be applied to different media styles.
In this sign our attention is focused on the most important qualities of the company — reliability and professionalism. Therefore, the basis of the logo is a shield, as the image of reliability. Inside the shield we see a stylized image of multi-layer designed to impersonate a serious approach to all stages of production. The specific gradient in a variety of media makes brand communication brighter and more recognizable.